The past year has really opened people’s eyes to the way that big tech companies use their data to make enormous amounts of profit. While it is certainly true that these companies need to earn revenue and remain profitable in order to survive, but the fact of the matter is that the manner in which these companies use data to remain profitable is questionable at best and is in some instances downright unethical.
Hence, it has become more important than ever for people to start asking how we can remain ethical in an increasingly data driven world. Data is quickly becoming one of the most valuable resources in the world, mostly because of the fact that it can be used to advertise to the right people thus generating sales which is what makes this industry so profitable in the first place. Contrary to what a lot of people think, it is most certainly possible to remain ethical and protect the privacy of the people whose data is being collected and also earn a significant profit that would enable a company to remain viable for the long term. There are actually examples of this in the real world. Read More